White-hat SEO and black-hat SEO are two different philosophies of how to do search engine optimization. White-hats are those website designers that try to follow all of the search engine guidelines to optimize their site. Black-hats are people who use trickery in an attempt to optimize their sites.
Search engines despise the black-hat SEOs. A black-hat:
- breaks search engine rules and regulations
- creates a poor web user experience directly because of the black-hat SEO techniques utilized on the Web site
- unethically presents content in a different visual or non-visual way to search engine spiders and search engine users
Search engines like Google are smarter than your black-hat SEO and may ban your site if your SEO attempts any black-hat practices.
Any ethical business should not use black-hat SEO techniques for many reasons. Furthermore, white-hat methods work tremendously and are applauded by Google and major search engines. Utilize white-hat SEO techniques and you will reap the rewards without fear of consequence.
Pendasi SEO services only utilize white-hat techniques and do not put your business at risk.
Pendasi Business White Hat SEO Consulting located in Scottsdale, AZ and serving the entire Phoenix, AZ metropolitan area.